“The melting Duo you see is a new app icon that learners will see for a limited time. The visual distortion of Duo piques users' interest and prompts them to click and explore.ĭuolingo spokesperson issued a statement to Distractify with the following explanation about the melting Duolingo app icon: But why the melting effect? The answer lies in the psychology of curiosity. It’s a brilliant example of how design can be a powerful tool for engagement. The purpose of the melting Duolingo app icon is to encourage learners to open the app. However, this design evolution is not random but part of a deliberate strategy. The first question that comes to mind is, why is Duo, the iconic Duolingo owl, melting? The conventional app icon for Duolingo featured a friendly, upright Duo, encouraging users to learn a new language. Why is there a melting Duolingo app icon? I am uneasy and afraid for my life ? /e7UUrM8YAn See how Twitter/X user Nikita reacted to the melting Duolingo app icon below.ĭuolingo is yet again upping their engagement game - app icon melting when your streak is in danger. Users all around the world have been scratching their heads, wondering why they encounter a Melting Duolingo app icon.
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